For hosting, domain and naming companies: an exclusive early window

A turnkey revenue line, ready to sell while you're still the only one offering it.

A premium website product you can sell to your existing customers: real design, real copy, and AI that runs only when the customer asks for a change. Install it, price it, start invoicing this quarter.

Request your proof site See it live

Every new channel widens the flow.

AI at point of change
spends only when a site changes
Built to integrate
full API that plugs into your provisioning and billing
Multi-domain, multi-user
one platform runs your whole customer estate
Small attack surface
file-based, no database, no plugin sprawl

Everyone's bolting on AI. Almost none of it pays for itself.

Most AI website tools burn tokens to stand still. This one only spends when something changes.

The standard AI website builder runs inference on every request, a cost either passed to you or absorbed upstream, and either way it caps how cheaply you can host. lazysite renders once, caches the result, and calls on AI again only when someone asks for a change. It's the difference between a feature that quietly erodes your margin and one that scales for free.

The machine

lazysite

Open source (MIT), file-based, and simple to operate: no database to patch or back up, every save kept so any mistake is a rollback rather than a rebuild. Each customer site is a folder of plain files, portable by design, running on infrastructure you already operate.

The agency

lazysite Studio

Real design and copywriting, delivered by Open Digital's design and copy team from a single guided questionnaire. A brief goes in; a bespoke, on-brand site comes out under your brand, live within days.

The integration

Your stack, your controls

Provision and manage sites from the systems you already run: a full API surface (WebDAV publishing, a control API, and an MCP connector for AI agents) plugs into your panel, your billing and your workflow. The whitelabel norm keeps provisioning inside the vendor's dashboard; lazysite hands you the controls.

The security profile is part of your pitch: pages are served as pre-rendered static HTML from plain files; with no database to inject and no plugin sprawl to patch, there is simply less to attack. Fewer incidents on your watch, and a cleaner story in your customers' due diligence.

Why your customers say yes

“For the people buying it, this was never really about a website. It's about finally being taken seriously: recognised for what they've built, and free to prove it, on infrastructure that's genuinely theirs to keep.”

One questionnaire, a few days, and the thinking, design and copy are all done for them. These are your existing SMB, NGO and independent-professional customers: the ones priced out of agencies, grown past templates, and ready to buy this from you. Every launch ships under your brand; the credit lands with you.

Who this is for

Two customer types already in your book.

You know your base better than anyone. These are the two segments Studio fits best, with the kind of line each would recognise in their own words.

The corporate refugee

“You left because you weren't seen. Your website is where that changes.”

People who left a company that undervalued them, now building something of their own for the first time, and ready to look as serious as they are.

The one breaking free

“You're proving you exist: your website is the evidence.”

People building up from obscurity, a small business, or a difficult start, determined to stand out and willing to invest in it.

One-off investment, plus ongoing support

Three tiers. Every one of them a complete, sellable product.

Priced as what it actually is: a bespoke brand and website built by real designers and writers, with an AI partnership doing the heavy lifting.

Entry tier
Silver
Live in days
£1,800
one-off, then £45/month hosting & care
  • Unique website design
  • Professional copywriting
  • Contact and lead forms
  • Ongoing hosting
  • One compelling call-to-action
Brand path: already has a logo and guidelines
Most popular
Standard
Gold
Built to convert
£3,200
one-off, then £65/month hosting & care
  • Everything in Silver
  • Key messages & messaging framework
  • Full written brand guidelines
  • Fuller copy across the whole site
Brand path: has a logo, guidelines derived from it
Premium
Platinum
The full Masterpiece
£5,500
one-off, then £95/month hosting & care
  • Everything in Gold
  • Groundbreaking vision & positioning work
  • Unique logo, designed from nothing
  • Full brand guidelines, built from scratch
  • A live consultation session on the draft
  • Optional Success Partner: a quarterly working session with Open Digital on the customer's site, content and results (£500/quarter)
Brand path: full brand discovery, from a blank page

Partner wholesale pricing builds your margin in: you earn on every site sold, plus the recurring hosting and care line. Ad hoc support beyond a plan's included care is billed from £500 a session, though most fixes are a version-controlled rollback rather than a rebuild. The wholesale rate card and the full questionnaire behind every tier are in the partner pack.

Is this you

Built for hosting, domain and naming companies who see the gap.

Good fit

  • European or UK hosting, domain or naming business
  • An existing SMB, NGO or creator customer base
  • Want a premium line without hiring designers
  • Want a clear, sellable revenue story for the next 6–12 months

Not yet a fit

  • Pure infrastructure or colocation, with no customer-facing product
  • Enterprise-only client base with an in-house design team already
  • Already reselling a whitelabel AI website builder, with no problem to solve
Facing the Cyber Resilience Act? Open Digital offers a CRA-aligned upstream attestation package to commercial lazysite providers: documentation your compliance obligations will increasingly require, available from the vendor of record.

Weighing the alternatives? Read the comparison: SaaS whitelabel, headless CMS, WordPress with AI plugins, and Studio, judged on the criteria that decide it.

Get started

We'll build the first one before you say yes.

Send us your company details. Within 48 hours you'll have a live lazysite about your business, a real site on a real domain. Then you decide.

If it obviously works as a demo of what your customers could buy, we talk wholesale. If it doesn't, walk away: no contract, no commitment, no calls until you ask for one.