For hosting, domain and naming companies

A new premium website line to resell under your brand, before your competitors have anything like it.

You sell the sites. Open Digital's designers and writers build them. lazysite runs them on your infrastructure. Install it, set your prices, and invoice your first customer this quarter.

Request your proof site See it live
A new product line
Sell it to customers you already have
Better margin
You keep it all: no upstream platform fee, no per-site charge
Turnkey to run
Install it, price it, first customer live in days
World-class open source
MIT-licensed, on your infrastructure, yours to keep

For you: what this means for your business

One new product. More revenue, better margin, easy to run.

lazysite Studio isn't a platform to learn. It's a line to sell, priced and branded by you.

Expand

A new premium product, no new hires

Offer a bespoke website line to customers you already have, without hiring a designer, developer or copywriter. Open Digital's team delivers behind your brand.

Earn

Better margin, and it compounds

You keep the margin on every site sold, plus the recurring hosting and care fee. No upstream platform fee eats into either. Revenue grows with your book.

Keep

Customers who stay

A world-class site your customer is proud of is a reason to stay with you. Loyalty rises when the work you deliver visibly outclasses what they'd get elsewhere.

Turnkey by design: install it, price it, and your first customer can be live within days. Built on solid open-source technology, on infrastructure you already run.

For your customers: what they actually want

The golden triangle: quality, speed and value, together.

It used to be pick two. Now your customers get all three, and so do you.

Quality

World-class, not templated

Atelier-level design, copywriting and branding, built on solid open-source technology. The kind of site they'd put their name behind, next to their competitors.

Speed

Live in days, edited in minutes

A finished site within days. After that, your customer updates it themselves, in minutes, with their own AI agent. No developer, no ticket, no wait.

Value

A fraction of agency price

The same calibre of work an agency charges much more for, because production is automated, not diluted. Excellent, cheap and fast is no longer a contradiction.

This is what actually drives their decision: a bespoke, world-class website that helps them sell, at a price and speed an agency can't match.

Why your customers say yes

“For the people buying it, this was never really about a website. It's about finally being taken seriously: recognised for what they've built, and free to prove it, on infrastructure that's genuinely theirs to keep.”

One questionnaire and a few days of design and copy work: that is the whole buying process for your customer. These are customers you already have: small businesses, charities and independent professionals who find agencies too expensive and template builders too limiting, and who are ready to buy this from you. Every launch ships under your brand; the credit lands with you.

Who this is for

Two customer types already in your book.

You know your base better than anyone. These are the two segments Studio fits best, and the message that speaks to each.

The corporate refugee

“You left because you weren't seen. Your website is where that changes.”

People who left a company that undervalued them, now building something of their own for the first time, and ready to look as serious as they are.

The one breaking free

“You're proving you exist: your website is the evidence.”

People building up from obscurity, a small business, or a difficult start, determined to stand out and willing to invest in it.

Retail tiers, wholesale margin

Three tiers. Every one of them a complete, sellable product.

Priced as what it is: a bespoke brand and website, designed and written by people, with AI doing the production work. Retail prices shown; partner wholesale in the pack.

Entry tier
Silver
Live in days
£1,800
one-off, then £45/month hosting & care
  • Unique website design
  • Professional copywriting
  • Contact and lead forms
  • Ongoing hosting
  • One compelling call-to-action
Brand path: already has a logo and guidelines
Most popular
Standard
Gold
Built to convert
£3,200
one-off, then £65/month hosting & care
  • Everything in Silver
  • Key messages & messaging framework
  • Full written brand guidelines
  • Fuller copy across the whole site
Brand path: has a logo, guidelines derived from it
Premium
Platinum
The full Masterpiece
£5,500
one-off, then £95/month hosting & care
  • Everything in Gold
  • Groundbreaking vision & positioning work
  • Unique logo, designed from nothing
  • Full brand guidelines, built from scratch
  • A live consultation session on the draft
  • Optional Success Partner: a quarterly working session with Open Digital on the customer's site, content and results (£500/quarter)
Brand path: full brand discovery, from a blank page

You earn on every site sold, plus the recurring hosting and care fee. Support beyond a plan's included care is billed from £500 a session; in practice most fixes are a version restore rather than new work. The wholesale rate card and the full questionnaire behind each tier are in the partner pack.

How the economics stay this way

AI when a site is edited, never per visitor. Integrates with your stack. Small attack surface.

The commercial story above holds because of the way lazysite is built. Three technical facts, in plain terms: what pays for AI, how it plugs into your systems, and what it means for security.

AI cost

Only when a site is edited

Standard AI website builders run inference on every request; the cost recurs whether the site changes or not. lazysite renders once, caches, and spends AI only on the edit. Your AI cost follows edits, not sites or visitors.

Integration

Your control panel, your billing

WebDAV, a control API and an MCP connector for AI agents. lazysite plugs into your provisioning, your billing and your workflow rather than locking those inside a vendor dashboard.

Security

Pre-rendered static pages

No database, no plugins. Fewer moving parts means fewer ways in, fewer incidents you handle, and clear answers when a customer's security review asks about their website.

An open-source (MIT) engine that stores each site as a folder of plain files. Every save is kept as a version, so a mistake is fixed by restoring the previous version, and a site moves hosts by copying its folder. It runs on the web servers you already operate.

Is this you

Built for hosting, domain and naming companies that want a premium website line without building an agency.

Good fit

  • European or UK hosting, domain or naming business
  • An existing customer base of small businesses, charities or creators
  • Want a premium product without hiring designers
  • Want a new line that can produce revenue within months

Not yet a fit

  • Pure infrastructure or colocation businesses, with no customer-facing product
  • Only enterprise clients, with an in-house design team already
  • Already reselling a whitelabel AI website builder, and happy with it
Preparing for the Cyber Resilience Act? Open Digital sells commercial lazysite providers a CRA-aligned attestation package: the upstream security documentation your compliance file will increasingly need, supplied by the vendor of record and priced separately.

Weighing the alternatives? Read the comparison: whitelabel SaaS, headless CMS, WordPress with AI plugins, and Studio, judged on the criteria that decide it.

Get started

We'll build the first one before you say yes.

Send us your company details. Within 48 hours you will have a live lazysite about your own business, on a real domain. Then you decide.

If it clearly shows what your customers could buy from you, we talk wholesale terms. If it does not, walk away: no contract, no commitment, no calls unless you ask for one.